
Hospitals are much more than just healthcare facilities; they are complex infrastructures that must constantly adapt to new challenges. This course is designed for professionals who seek to lead hospital transformation through innovation and the redesign of the business model. We’ll explore how to create value, improve the service chain, and analyze what patients truly value. You’ll also learn how a hospital can become an efficient healthcare service provider, with a focus on patient satisfaction and loyalty.
A hospital that constantly learns and evolves.
Objectives
- Redefine the hospital as a complex infrastructure, seeking ways to innovate and transform its business model.
- Understand the principles of value creation within the hospital and how this impacts both patients and staff.
- Analyze the hospital’s value chain to identify areas for improvement and resource optimization.
- Learn about the new trends and challenges hospitals face in an ever-changing environment.
- Examine the patient utility function to improve the quality of hospital services.
- Develop strategies to increase patient satisfaction and loyalty through efficient management of the user experience.
Directed to
- This course is designed for architects, engineers, clinic executives, healthcare managers, and hospital professionals interested in transforming and innovating the management and design of the hospitals of the future, ensuring value creation and focusing their efforts on improving patient satisfaction.


